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Overlooked Species + Overlooked Locations = Owning the Water, like a King

If it swims, it's worthy of pursuit in our book.

We promote embracing an open mind fishing for both game fish and non-game fish like Common and Grass Carp, Buffalo, Gar, Bowfin, Drum, and more.  Our blog shares content from expert anglers to help you catch more fish targeting a wider variety of species.  Our store can set you up with value fishing gear including some curated for the rivers, lakes, creeks, and ponds that make up the Ozarks, Midwest, and beyond.

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